At Liquid Dialog, every digital property we develop is informed by the content strategy that best serves the brand’s goals and messaging. As part of the Time Inc. family, we draw on a tradition of clear, concise and compelling communication that distinguishes our content. We adhere to the rigorous standards of our parent company, employing editors who have a wealth of experience in journalism and consumer publishing. Additionally, we firmly believe that digital content is not just something you read but something you do. Accordingly, we think beyond eyeballs to develop strategies that take into account that the reader has hands too—one of which is on a mouse or other click-through device at all times.

How can content and its corresponding navigation tools motivate the reader to take the next step—that is, encourage the individual to more deeply engage with the site and, by extension, the brand? Depending on the program, we develop blogs and conduct social media campaigns on Facebook, Twitter and other platforms. Moreover, we strategize content by blending tools, applications and widgets with text and images.

Our content-development process always starts with the brand platform, then works to devise a content strategy that engages readers no less compellingly than, say, Time Inc.’s People, Sports Illustrated and Time magazines. Key aspects of the process include:

• A dedicated content team that manages all phases from kickoff through site launch and, if applicable, site refresh and enhancements
• A strategic content-refresh plan that rolls out messaging in lockstep with brand communication in advertising and other media
• Careful compliance with the client’s legal, regulatory and brand-approval processes, including attendance at review committee meetings if desired
• Search engine optimization for every content asset
• Strategies for leveraging the content we produce across various platforms, including social media
• Photo and video licensing and archiving
• Full editorial services, including fact-checking, copyediting, legal review, and licensing and rights management

Our dedicated digital research department offers an array of primary and secondary services and resources so that our work is based on an understanding of user characteristics, behavior patterns, preferences and work flow.

We offer full-service e-mail marketing and solutions—including creative services, deployment and campaign management—to deliver the right content to the right customer at the right time in the customer lifecycle.

In addition to the facilities we rely on for our own infrastructure needs, we have access to numerous third-party data centers. We work with our clients to determine which environment best meets their needs. The spectrum of maintenance solutions we offer ranges from delivering a documented and complete solution to providing 24/7 maintenance and support.

Liquid Dialog’s innovative platform rethinks and expands the network model. An MVN is both a content network and an advertising network—automated for efficiency and curated for quality. It adds the service content and consumer appeal of professional journalism to the reach and coverage of a traditional ad network. Category opportunities include travel, home improvement, women’s health and beauty, young men’s lifestyle, luxury and small business.

Liquid Dialog will:

• Manage the network, including a robust site environment that anchors the network ecosystem and serves as the headend
• Recruit, with our vendor, the highest-quality bloggers and sites for the network, offering category-specific, contextually relevant social media content with an embedded audience
• Provide a fully automated technical platform that integrates sponsors, advertisers, publishers and audiences
• Manage the ad sales efforts through premier-level sponsorships and second-tier advertising opportunities

Liquid Dialog offers a full range of services designed to help marketers understand all of their Web data and establish proper Web traffic reporting procedures. We will help you set benchmarks, determine the appropriate KPIs for campaigns, assess competitor metrics, analyze traffic flows and quality, and design online testing protocols. In addition, we will assist you with database modeling and segmentation, Web traffic intelligence and strategy, acquisition strategy, key-customer metrics monitoring (online and offline), lifetime value analysis, campaign management, determination of key profit drivers, cross-sell opportunities, attrition management and SEM optimization. We offer a full suite of digital analytics capabilities, with multiple Web analytics programs and packages such as Google Analytics, Hitbox, Omniture, Webtrekk and Webtrends.

Liquid Dialog’s full suite of mobile marketing capabilities addresses everything from strategy and ideation to development. It includes mobile Websites and microsites, downloadable products and applications, messaging platforms, measurement and analytics, and platform design and usability assessment. What’s more, it offers a range of functions that encompasses click-to-call, e-mail opt-in, click-to-video polls, interlinking, geo-targeting and electronic couponing.

At Liquid Dialog, we use our project-management expertise to capture and document the scope of work for a project and manage its full lifecycle. Using the leading project-management software tools for scheduling and several online collaboration tools, we ensure that projects are completed on time, in scope and on budget.

One way we help our clients increase their search engine share-of-voice is by enhancing content relevance. We also apply category and brand keyword discovery and analysis, optimization best practices, content strategy and refresh plans, asset generation, intralinking, cross-linking and outreach.

Liquid Dialog provides expertise in all aspects of social media marketing. Our know-how extends to digital research and consumer insights, blogs and other social media publishing, social applications and viral campaigns, social media monitoring and outreach, integration into social networks like Facebook and MySpace, user-generated content such as opinions, reviews and messaging, and photo and video creation and sharing.

Liquid Dialog has deep experience in a variety of platforms and application environments but remains platform-agnostic. Whether you’re seeking infrastructure and security audits or a versatile custom application, Liquid Dialog will work with you to design a budget- and schedule-sensitive technology solution that is functional, extensible and maintainable.

Usability and heuristics are integral to our creative development process for online and mobile. Our experts help guide user interface design through a variety of methodologies, including usability testing, user experience reviews, cognitive walk-throughs and eye tracking.

Liquid Dialog offers a full range of digital video, photo production and syndication capabilities to help brands deliver original content in any format, whether it be broadband, Web video, mobile video or video on demand. We also handle licensing and rights management.

Liquid Dialog employs a user-centric design approach, recognizing that the best way to accomplish business objectives, KPIs and conversion goals is to design a successful and intuitive user experience that is easy to implement and extend. Our design process encompasses the following:

• Clear and consistent design templates that allow each client to establish a brand and a vision for its targeted community base and to attract new visitors
• Cohesive user flow and navigation cues that enhance the end-to-end experience of internal and external users alike
• Provision of complete site maps, storyboards and wireframes that display the information architecture, hierarchy of elements and layout on each screen
• Management tools that allow for easy upkeep of frequently changing content
• Optimization for organic search and multiplatform browser compatibility
• Comprehensive style-guide documentation that facilitates maintenance and content refreshes